Motiva coordinates
Motiva acts as the coordinator of the Energy Awareness week. Motiva activates and encourages companies and organisations through e-newsletter and interactive website to draw attention to energy efficiency, behaviour of people both at work, at home and during leisure time. On the site Motiva provides tools and material for the theme week as well as up-to-date blog texts by well-known Finns.Motiva activates mass media by producing press releases and background information on the energy topics as well. Keen collaboration with Energy Agencies (SAVE) promotes the Energy Awareness Week regionally. The Energy Awareness Week is present in social media, too. There is both a public Facebook group for the theme week and a paid advertisement visible for all Facebook users.
Tools and Materials
Motiva produces a variety of tools and material for the use of companies and other organisations in Energy Awareness Week. The Energy Awareness Week web-site has sections for general public and services for committed organisations.The tools for different target groups include background information on energy use, calendar of events, contact information of companies and organisations etc. Informative material and publications on energy use and energy efficiency and supporting material, as well as products are available for order.
